Public Relations is like a spiritual guide
If language is the liberator of human beings, the Communication function is the liberator of an organization. It frees businesses from the constraints of time and space and the incarceration of their own mindsets. Of the various communication tools an organization uses, Public Relations is the one that comes closest to taking on the role of a mind-liberator, almost like a spiritual guide. PR is a versatile communication tool which serves the organization by serving the needs of the community and society. It is the only such tool that was created for the sake of the public, in response to their needs, facilitating “public understanding and acceptance”. One definition of Public Relations has the following words: “Public Relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony.” Sounds more like a mes...