Public Relations and Communicators Blog

Any brand’s personality is the combination of the way a brand speaks to its audience and reaches out to them, and how it represents itself. So, how are the mass retailer and the e-tailer different? What characteristic behavior patterns of the two are the drivers of their businesses? We look at these two channels and compare the reasons behind their successes and study their behaviors based our group's proprietary models of the Trust and Attractiveness quotient of any brand or category. The brand personality of Retailers and e-tailers that make up the Buying Propensity of each follows: Brand Personality Retailer E-tailer Brand Trust Commanding Respect Commanding Respect Outward Appearance Non-Threatening Ambience Shared Interest Guiding and Helping Brand Attractiveness Oration Oration Self-Control Conscious Effort Positivity Social Maturity There ...

Update on 1st May 2012: To see glimpses of my forthcoming book Decoding Communications, please visit  http://decodingcommunications.blogspot.in/   You cannot rush to gain Trust - especially when one is soliciting investment from financially and emotionally drained investors in the wake of several market scams, misdeeds and misfortunes. The financial markets have not even started showing full signs of stability (let alone recovery) and there's a rush to the stock markets to sweep funds in. To squeeze the markets for a quick milching even before they even show full signs recovery is akin to working a recovering workhorse, bound to puncture the slowly building strength and confidence. Why is now NOT not a good time to seek funds from retail investors? Well, the most primary reason is that the IPO is only ONE milestone in a long cororate journey and should, at best, be considered as an important direction-setter which determines how the corporate should behave in...