Indian blogging to grow 20 times in number
With over Sixty million blogs floating around in the cyberspace, what difference could another blog make? Quite a bit, if you’re to go by what industry analysts say. India, still new to the blogging phenomena, is poised to take off in this sphere too opined some communications expert when spoken to recently. Blogging is about connecting & sharing with your own sub-cult, a sub-group, something more akin to a Special Interest Group. Subjects as varied as technology, healthcare, personal finance or shopping, or a specific geography, dot the list of the most popular blogs in the world. The influence of blogs in India too is increasing rapidly following closely on the lines of the TIME magazine’s list list of bloggers who are impossible to ignore today. Management of the internet blog environment with relation to a company’s image has become even more essential because left unmanaged such mass movement blogs can fuel and propel negative perception. Managing the blog ecosystem requires o...