Jaago Academia Jaago!
Background The organized PR industry is just over a dozen years old in India and over these years, PR is slowly evolving to become a critical tool for Indian businesses. Currently valued between Rs. 175 & Rs. 200 crores the industry is estimated to be growing at robust pace of approximately 40-45% p.a. Estimates show that the top 15 to 20 PR agencies in the country contribute upto 60-70% of the total sector turnover; the balance 35 to 40 odd agencies form the middle segment and the balance 1000 to 1100 odd agencies are one-man shops set up (usually) by ex-journalists/ex-professionals. The total number of professionals working in the PR industry is estimated to be between 10,000 to 11,000; with 25%-30% of them working with the top 20 agencies. The Indian PR market is burgeoning into a force to reckon with, and the world’s focus on India, and India’s focus on the world will make the communication imperative impossible to ignore. The real challenge The biggest issue that faces Blue Lo...