Public Relations and Communicators Blog

Indeed, these are wonderful times we live in. I prefer to call this the Disruptive Age - an age where almost anything, anyone (and not to mention, any country) can disrupt even century old concepts, beliefs and businesses. An era where the old gives way to the new with ease, a time when anything is possible! This era has also seen a resurgence of some old business concepts like public relations which have reinvented themselves and have taken a prominent central stage in all other businesses. Till some years ago, it was rare to find someone who understood public relations, and today while many understand it, not everyone who does uses public relations to do what it is meant to do, viz to build brands. Reputation is the most basic building block of brand image, and public relations is arguably one of the most reliable tools of reputation building, making it indispensable to brand building in the current disruptive era. For practitioners of PR in India, 2006 will be considered a watershed...

The business of building and maintaining positive public perception rests of fundamental pillars of Passion & Purpose which are fanatically pursued at Blue Lotus. This article attempts to decipher the elements that go into the making of a successful public relations agency. The power of Passion Passion is an extraordinarily powerful spring. Without it religion, history, romance, and art are useless. Likewise, Public Relations too becomes completely deflated without the essential ingredient of Passion. It demonstrates avowed belief, everlasting appeal and steadfast loyalty. So why does passion become so much more important in the business of public relations as compared to any other service industry? To convert others to your way of thinking, being a believer first is essential. It is then that you can take a convincing stand with people of different attitudes, perceptions and sensitivities. It is necessary to have an obsessive faith in your client’s business & philosophy and yo...