Google is passe, so is flipkart.
Humans are animals of habit. If we sit in a particular seat in any forum, we will automatically gravitate towards it the next time, if we walk on one side of the road, it will almost always be the same side every time. We lessen the use of our brain by using more of 'muscle' or mechanical memory - the known and comfortable route we know to be safe. Marketers bet on that. Whenever marketers bet big on a campaign, they know that there will be a 'trial' spike in sales after which the cliched 'new normal' will settle at a higher base because of the neo-converts. Once you've become a convert, another change is not easy. So not only do you make a convert of one through a campaign, but the brand also ensures that this customer has been blocked from future conversions. We have evolved to believe that if we've tested a method/product/service out any new experimentation is an unnecessary waste of effort. However, in the new age, nothing could be further th...