Healthcare communications set to take off
After the telecom thunder and the retail rush in India, Healthcare seems to be the next biggest bet for everyone. With promises of many billions of Indian Rupees, large diversified conglomerates such as Reliance, Birlas, Tatas are all betting their money in the Indian healthcare delivery space. As has been with other high growth sectors in India that witnessed a rapid meteoric rise, those who don’t jump into the bandwagon quickly are likely to miss the speeding bus completely. Industry experts promise that among other businesses which will ride the crest of this healthcare delivery boom will be the erstwhile non-starter business of healthcare communications. Many communication giants who were early starters in healthcare communications (having started two to three years ago) in India had to face the embarrassing ignominy of their businesses not taking off despite repeated attempts at survival. Some continue to struggle, but on the whole, it would be safe to say that most have been deci...