Driving Factors behind Retailers and E-tailers
Any brand’s personality is the combination of the way a brand speaks to its audience and reaches out to them, and how it represents itself. So, how are the mass retailer and the e-tailer different? What characteristic behavior patterns of the two are the drivers of their businesses? We look at these two channels and compare the reasons behind their successes and study their behaviors based our group's proprietary models of the Trust and Attractiveness quotient of any brand or category. The brand personality of Retailers and e-tailers that make up the Buying Propensity of each follows: Brand Personality Retailer E-tailer Brand Trust Commanding Respect Commanding Respect Outward Appearance Non-Threatening Ambience Shared Interest Guiding and Helping Brand Attractiveness Oration Oration Self-Control Conscious Effort Positivity Social Maturity There ...