Decoding Trust in the Technology Sector
With the proliferation of technology comes the ever-pervasive question – how trustworthy is technology? The impact of technology in our lives has become so deep-seated that it is really difficult to separate it even from our consciousness. In such a technology-driven world, where technology is behind almost everything from the engines of our cars to the microprocessors in our smartphones, having faith in the machines we use comes as second nature to us. However, the overdependence on technology and its high exposure to our personal information makes the industry even more vulnerable to any slippages in terms of trust. Trust erosion in the technology sector may not be as instantaneous; however, given the highly competitive industry space, developing and sustaining this trust becomes most crucial for tech brands. Presently, most tech brands in the country use varied approaches to winning the consumer’s trust, as there is no single unified strategy for it. However, using the p...