Public Relations and Communicators Blog

The power of Public Relations is the power of the masses. If used well, not only does the Brand get etched into the public minds, but it also has the ability to turn mere ‘carriers’ into ‘idea transmitters’. Public Relations can convert mere believers into self-powered evangelists. What is it that gives an evangelist missionary purpose, infectious zeal and volcanic energy, to go about spreading the ‘faith’ unflinchingly? The idea-meme which converts them, if pure and potent, has the ability to make the transmission of idea-meme a vital reason for their very existence - sometimes even the only reason for their existence. Those who dedicate their lives to religion, country, family, community, society, or organization, exhibit visions similar to that of ‘faith-keepers’. Ideas that may seem insignificant to many still find their faith-keepers, and often these evangelists turn these ideas into revolutions. A few examples include the legendary Jane Goodall who dedicated forty-fiv...

If language is the liberator of human beings, the Communication function is the liberator of an  organization. It frees businesses from the constraints of time and space and the incarceration of their own mindsets. Of the various communication tools an organization uses, Public Relations is the one that comes closest to taking on the role of a mind-liberator, almost like a spiritual guide. PR is a versatile communication tool which serves the organization by serving the needs of the community and society. It is the only such tool that was created for the sake of the public, in response to their needs, facilitating “public understanding and acceptance”. One definition of Public Relations has the following words:  “Public Relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony.” Sounds more like a mes...