Public Relations and Communicators Blog

[At the very outset, I must strongly state that what ails the PR industry can be mostly attributed to the agencies themselves. As each agency strives to achieve better results for its clients, educates those who are not aware and trains the professionals continuously, we will see the industry become better. This, of course, is a well known and well accepted fact. In this piece I have focused on those things that can be bettered outside the agency set-up.] It may not be a stretch to say that the maturity of any industry is reflected in the maturity of its stakeholders. This barometer would be a direct reflection on the most important four stakeholders of the PR industry. In our case, the four main drivers for this ‘barometer’ are, the type of people that PR is attracting, PR industry’s focus, the academic rigour of the educational institutes conducting the courses and, finally, the scope of work that the clients are demanding. Let us consider our four metrics of the PR industry baromete...

Morbidity and Mortality analysis helps in systemic correction leading to growth Popular theory has it that the IQ of a person (or corporate) falls to 10% when faced with acute adversity. Is there a way that we can add to the intelligence by learning from adversity? Is there a way that we can end up adding IQ points when faced with a situation of adversity? When any company loses clients, markets, mindshare or reputation, it is unfortunate that very few do a serious introspection to understand what really happened. A parallel analysis, termed as termed Morbidity and Mortality in the hospital environment, is a common feature when an adverse event happens in a hospital. Not only has it helped improve efficiencies, but in the hospital context, the M&M analysis has actually helped saved lives. I categorize experiential learning in two categories, subtle and gross. Gross learning happens by pure observation of something new. On the other hand, subtle learning happens due to experimentati...