PR calling India... PR calling India
In a country like India where population can be termed as plenty and human resources, immense, an Industry like PR always must have a bright future. Flamboyant marketing, effective advertising and intelligent PR are sure to hold importance in the second most populous country and the 4th largest economy in the world. Public Relations in India is fast becoming a growing component of the enterprise marketing budget. Often bordering on business consulting, the scope of Public Relations firms is getting more and more complex. It no longer seems strange to see companies hiring firms for managing the image specifically of their C-Suite, public advocacy campaigns or litigations. According to the recent Holmes report, the western growth of PR is almost plateaued in the range of 9% to 11%, with India (as China too) growing at 4 times that pace. To quote the report, "The greatest future in growth is expected to come in China and India, with good prospects for growth in Eastern Europe (pa...