Business News Updates: 20-20, Learnings for Organisations

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Business News Updates: 20-20, Learnings for Organisations

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Why magazines are even more relevant today

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If there's a commodity that perishes as swiftly as it is created, it is news.  The longer it takes to create, the higher its longevity and by corollary, news produced by the second, dies by the second.  We want our gratifications without any waiting period, we want to gulp down our food, build instant abs, get rich immediately and also know everything now.  We are also anxious to know more and more, and information has become a status-according social currency.   Fortunately, acquisition of knowledge does not have a finish line and so it behaves quite differently from instant abs or instant noodles.  In this hurried age, magazines play an important role by balancing societal myopia with perspective; need-for-speed with understanding, and anxiety with patience. The magazines analyze and opine like the elders of society - and hence also play the role of elders in the information society. In an age when every new opinion becomes news, magazines bring perspective through consider
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Recently, I interviewed a young journalist wanting to turn to public relations as a profession and I asked her two questions. The first, why she joined journalism received an appropriate, though expected answer - 'To give a voice to those who cannot speak for themselves', followed quickly by 'It is perhaps the only profession in which you can be fearless and work towards correcting the wrongs you see in society.'  I gave her a smile, and lodged my second question. 'Why then do you want to shift to Public Relations?' She remorsefully replied, 'I'm disillusioned.'  That conversation, in a nutshell, sums up most of mainstream journalism today. Viewed from the outside, most see a brave, determined journalist standing up for the truth, upholding the 4D principles above all - Detect, Discern, Doubt and Demand. When seen from the inside, most journalists have experienced persuasion - bordering on mild coercion disguised as 'advice&
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