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Showing posts from December, 2008

Taking Events Beyond The auditorium

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Communication across audiences is becoming more and more important today. There are multiple reasons for the same. There is a slowdown, and so everybody is looking at value. That's a reason for us to force-multiply and take experiences and various other aspects of the brand from inside the room, to the outside world. It is an important aspect of the marketing communications business to showcase value. The other is to show that we actually enhance value for people interested in the particular topic on show - be it a brand or a service or a launch or anything else. In order to reach out to everybody, you need to force multiply. The third is to actually build a very important part called 'trust' -the one thing that is being eroded in the current context. When trust gets lost, the things easiest to eliminate get eliminated. And therefore. as communicators - and trust is essentially a communication platform - it's important that we look at trust extremely carefully. Ther