The Changing World Of Information Tracking
As India moves in to achieve greater heights in terms of development- business growing at scorching pace, new developments shaping up every moment , Corporate aspirations are expanding like never before. With the media contributing by fueling the growth story, every corporate head honcho worth his salt wants grab his share of voice in the media. The elite team of communication professionals looks out to exploit every given opportunity to highlight their constituents in the media. So far so good, but with the continuous bombardment of information perpetrated through the media, keeping track of the information becomes as challenging as releasing it in the media. Most corporate communication breed limit themselves collecting information of their company, normally done in house or by hiring an agency- ordinarily termed as news tracking service. However, increasingly the information hungry C- suites and Heads of the organisation are looking to feed themselves with more information. Having r