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Showing posts from May, 2018

Swara Bhasker: An amazon warrior singing a tune of fortitude

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It is not every day that a brand gets tested such. It’s an uncanny coincidence that a brand which bears the name Amazon, a name depicting the legendary female warrior race, believed by ancient Greeks to exist on the edge of the known world, comes face-to-face with a modern day social warrior living on the edge of her beliefs.  Like every human or brand battle, this one too is about courage, convictions and beliefs. It is important to bring the episode to fore, lest the discussion become an anesthetized one about a brand and its ambassador. The incident which Swara Bhasker tweeted about is a blood curdling gang-rape of an eight year old, by a man, his son, his nephew, and his friend, repeatedly over four days. The girl was kept alive with this single gruesome purpose and finally strangulated, and her head stone-bashed to doubly ensure her end. Swara tweeted “I am Hindustan. I am Ashamed. #JusticeForOurChild #JusticeForAasifa. 8 years old. Gangraped. Murdered. In ‘Devi’-sthaan te