Monday, February 19, 2007

Indian blogging to grow 20 times in number

With over Sixty million blogs floating around in the cyberspace, what difference could another blog make? Quite a bit, if you’re to go by what industry analysts say. India, still new to the blogging phenomena, is poised to take off in this sphere too opined some communications expert when spoken to recently.

Blogging is about connecting & sharing with your own sub-cult, a sub-group, something more akin to a Special Interest Group. Subjects as varied as technology, healthcare, personal finance or shopping, or a specific geography, dot the list of the most popular blogs in the world. The influence of blogs in India too is increasing rapidly following closely on the lines of the TIME magazine’s list list of bloggers who are impossible to ignore today.

Management of the internet blog environment with relation to a company’s image has become even more essential because left unmanaged such mass movement blogs can fuel and propel negative perception. Managing the blog ecosystem requires organizations to monitor what is being said and to attempt to present the organization’s point of view in blogs of relevance.

While no studies exist for estimation of Indian blogs, a recent BusinessWeek report puts the number of Chinese blogs at 3 million. Considering the number of active internet users at 25 million, rough estimates put the number of Indian blogs between 100,000 to 150,000. Some rough back-of-the-envelope can help predict that the blog force in India has the potential to multiply 10 to 15 fold in the coming months.

As I overheard from an industry professional recently, “E-initiatives have become a major area of focus of the PR campaigns. PR agencies are hiring professional blogging experts to facilitate the clients needs because blogs give an enormous opportunity to express oneself without restriction”

If you want to be among those who participated in the revolution, jump-on, the wagon is just moving off...

6 comments:

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