Posts

Showing posts from April, 2012

Books which influenced me in communications

Image
Non-PR books that every PR professional must read      To be good at communications, one needs to be good at several other things first.  Communications is the science  of all other sciences and knowledge acquisition about  other fields becomes as important as knowledge of  communications.        Some of the books listed here have deeply influenced my thinking. The complete list is  long and I'll try to keep  adding to it in future blogposts. Have tried to put down the  publishers names also in case someone is interested.  1. Rhetoric  by  Aristotle, (Translated by W. Rhys Roberts) http://classics.mit.edu/Aristotle/rhetoric.mb.tx 2. Language, Truth and Logic by  Ayer, A.J.  Penguin. 3.  The Moral Point of View by  Baier, Kurt. Random House. 4.  The Meme Machine by  Blackmore, Susan. Oxford University Press 5.  Manufacturing Consent: The Political Economy of the Mass Media by  Chomsky, Noam. Pantheon. 6.  American-style (Essay) by  Chomsky, Noam. Propaganda