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Showing posts from January, 2009

Crisis and management in an interconnected world

Crisis communications has always been of utmost importance in any organization. Its impact and, by corollary, its importance & relevance has become higher due to the interconnected world we live in. Speed of response and a well thought through strategy is essential in solving crisis. Crisis response time and risk of crisis are inversely proportional on a logarithmic scale. Meaning, a delay the response by a few hours (or days) and the potential risk of the crisis grows many times over. We at Blue Lotus have a three stage crisis containment & communications plan. These stages are referred to as Anticipate, Participate and Mitigate. In the Anticipatory stage, we do scenario building, develop war-room situations, and conduct spokesperson training to be prepared for such situations. In the Participatory stage, we have our media relations cells in 9 offices keep a close watch on the story movement and evolution. Also, this is the stage where we are sensitizing the relevant media tow