Bawdy copy and some balderdash!
Brand Equity, the popular supplement of India's leading financial daily has a small snippet in today's Bawdy Copy (BC) column titled 'PR Kiya Toh Darna Kya' that almost makes an individual feel bad about hiring a PR agency. I'm equally sure that this small BC piece will actually cause the PR agency that Kurup hired to be hauled up, and if you ask me, its only for doing their job well. Lets understand one part. As much as corporates hire PR agencies, individuals too, the world over hire PR agencies. Doctors, Artists, Politicians, Actors, Authors, Creative Directors, Lawyers, and any other professional (or not) who've achieved something in their lives thinks of PR at least once in a lifetime. Its an excting proposition to see one's name in the papers after all! So, if that is true, what did Kurup do wrong? Is it wrong for an individual to hire a PR agency? Should individuals be quiet or even covert for having hired a PR agency? Most need and use PR, including